Managing Business Risks in the Age of Social Media

By Anand Divekar, on May 21st, 2011%
blue eye

This is a follow on to my earlier blog “Social Networks – How Can Businesses Adapt?” It deals with an issue close to every CEO’s heart – viz. what are the major risks my business faces in either ignoring social media and the conversations that occur there, or embracing this new medium and finding ways . . . → Read More: Managing Business Risks in the Age of Social Media

Leave a comment   Performance, Reputation Management, Social Media, Social Network   ,  

Social Networks – How Can Businesses Adapt?

By Anand Divekar, on May 16th, 2011%
Image of networked people

This paper addresses the decision facing many businesses regarding setting up and managing a social networking presence to leverage the recent global surge in the popularity of social networking sites (such as Facebook and Twitter). It provides data on user growth and demographics and explores various reasons for the growth of these sites, the benefits and risks of participating, and addresses key action areas for the marketer to focus on, including existing frameworks for consumer messaging, online marketing, governance, risk and compliancy. . . . → Read More: Social Networks – How Can Businesses Adapt?

Leave a comment   Social Media, Social Network   , ,  

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